"Creativity is intelligence having fun." - Albert Einstein
"Creativity is intelligence having fun" - Albert Einstein
I'm Shauna and I am a Marketing professional from Edmonton, Alberta. With nearly 10 years of experience, I have helped grow and represent brands large and small. From promotional marketing, trade shows, digital marketing, social media, blogging, content creation, video production, and community management - I've done it all. With a home-based office, I can keep costs low and quality high providing personalized services to clients with unparalleled customer service.
If you want to find out more about me, check out the short interview below!
Let's chat today about how we can elevate your brand and create an engaging online presence for your company.
Q: WHY MARKETING?
A: I have always found psychology fascinating, and marketing to me is just studying people and catering to what they like. I've always been a social person and love meeting and talking to new people, so I often fell into roles that were highly marketing and promotions centric. Learning what people are drawn to and what they respond to has made me excellent at customer service even in the most stressful of situations. Having experience in a wide variety of industries and being an avid consumer of media myself - putting the two together is really what made me gravitate towards marketing. I'm a really thorough and picky consumer - I am the person who judges you on your boring business cards, lackluster website, customer service skills, and social media presence. I am also the one who reads reviews and takes note of which companies go above and beyond to respond to both the negative and positive comments. My methods are based on what I would want to see, hear, receive and expect from a business and providing it for others.
Q: WHAT MADE YOU DECIDE TO WORK AS A CONSULTANT?
A: Starting my own consultancy was something I had considered for a long time, and finally decided to pull the trigger after getting laid off and never wanting someone else to control my future again. Getting to choose my clients, projects, and schedule is truly a blessing and fits my personality, life, and schedule much better than a typical nine to five. I also have ADHD, so having a full and diverse workload that allows me to switch between tasks is truly a blessing. Did I mention I also love working from home? I love working from home!
Q: HOW DO YOU GIVE BACK TO YOUR COMMUNITY?
A: I have taken on some projects for local charities at no cost in order to help them with fundraising efforts and am always open to donating my time to a good cause. I also make a point of trying to put together things for silent auctions and prizes when I am able and invited to partake. I am also an avid supporter of mental health awareness/initiatives and basically anything relating to dogs and will go out of my way to support, donate to and help with them whenever I can.
Q: DO YOU SUBCONTRACT?
A: Yes and no - I don't have any staff so everything I take on is done by myself, however, there are a couple of things that I have hired out in the past. When creating videos sometimes I will hire a voiceover artist or animator to help put some polish on the final product. I have also had a graphic artist help me finish up a logo design as I am *not* an illustrator and needed a custom picture. Most everything I do myself, but I will pay someone in order to put the cherry on top of a project if I need to.
Q: WHAT IS YOUR FAVORITE PART OF YOUR JOB?
A: I really love interacting with the communities and followings of my clients on social media. I have been exposed to so many different groups and types of people and learning about them and engaging with them on behalf of a company is really fun. I also really like video production, though time-consuming it really allows me to get creative and lose myself in a project.
Q: WHAT DO YOU DO WHEN YOU'RE NOT WORKING?
A: When I'm not working I typically have two modes: "Can't Get Going" or "Can't Stop Going". Sometimes I just want to curl up on the couch with my doggo and watch some Netflix or play some video games with my friends. Sometimes I realize I have a million errands to run or want to go for an outing and meal. I can't honestly say that I am ever truly "not working" though, as I do manage social media accounts and tend to check in and respond to comments and questions whenever they happen - luckily I can do that from my phone anywhere I happen to be.
Q: DO YOU HAVE A FAVORITE INDUSTRY TO WORK WITH?
A: I really enjoy the beauty industry as there is always new content to post and photos to share. Each and every day there are several clients who came in for some TLC and most often you get some great before and after photos to post. It's really helpful when your clients can provide content instead of having to dream things up from scratch constantly. So I guess really, it's any client who has lots of visual things to share - whether it's handmade merch or a set of new extensions.
Q: WHAT DO YOU LOOK FOR IN A CLIENT?
A: I have a few requirements before agreeing to work with a client. First, I have to vibe with them - working with someone that you don't feel you would get along with isn't exactly the foundation for a good relationship. Second, I typically have to like, understand and believe in your product or business. It's hard to get someone excited about something that you yourself aren't excited about. Third, we have to be a good fit for each other project wise - If they are asking for something I do not believe I can deliver or have unrealistic expectations there is no point in making promises I can't keep. Lastly, I think would be budget vs. work expectations - a lot of people expect a lot of your time for very little money. They don't see all of the things in the background happening to keep their socials running or film and edit a video so it can come as a shock when I give a quote, even if it is vastly below the industry standard. I am always willing to try to fit your budget but if a client is dead set against compromise I usually pass.
Q: WHAT WOULD YOU CONSIDER YOUR WEAKNESS?
A: I swear a lot. I know it sounds silly but it's just how I find it easiest to express myself. Of course, I don't swear while engaging with fans on a companies social media page or anything - but in person, you can expect me to drop a curse word or two during a meeting or phone call. Some people say it's unprofessional - but I think it's kind of authentic. The clients that I have had the longest all pretty much know that is just who I am and if I tell you "it's a really fucking bad idea" it's because - It's a really fucking bad idea.
Q: ANYTHING ELSE YOU WANT TO SHARE?
A: Marketing isn't magic - you really need to check your expectations at the door when you are starting from scratch. It takes a LOT of work and a LOT of time to build an online presence from nothing. Unless you have a big budget to run multiple ads you are going to have to wait for that organic growth. Sure, the perfect post or hashtag at the perfect time, the right person discovering you or some other lucky break can launch you to the top - but more times than not it's just a good old fashioned grind. Strap in!